B) Advertising/general PR (concept, strategy, online, offline, print)

1. Category

• Amateurs (young people, adults)
•“Trainee advertising specialists” (e.g. including students, apprentices, etc.)
• Advertising professionals from all fields (e.g. agencies, self-employed, freelance etc.)

2. Genres

• Advertising concept and strategy
• Online and/or offline
• Complete concept for an advertising campaign 
  (e.g. a campaign for a charitable organisation or for a contest on
  the topic of violence prevention)

3. Type, format

• Print (flyer, poster, brochure – as a template for printing), to be
  submitted as .jpg files
• Viral campaign on the internet (as a documented campaign or concept paper)
• Combined campaign using online and offline media
• Internet campaign via social media
• Information via an activity , e.g. by code in public places
• Striking presentation in transit advertising or outdoor advertising. Entries to
  be submitted as .jpg files


4. Topics

4.1. Range of topics
Violence – Consequences – Solutions

 4.2. Range of topics
Looking to the future to the diversity of a life full of joie
de vivre, sincerity, harmony, love, friendship, the laughter of children and much more
Example:  "What made you happy last week?"


5. Conditions of participation

• Submissions must be uploaded to the competition’s digital film database by participants
• Amateurs and “trainee professionals, apprentices, etc.” give a description of the
  topic of their work  and the intention behind the selected topic and its realisation
• One of the works must not exceed 50 MB
• In the event of winning a prize/a special recognition, the participant is to provide
  a high-resolution version on DVD if requested
• Bilingual texts and/or dialogues (written, spoken, displayed, etc.) in German and English;
  one of both languages sufficient as a PDF,
   (the translators will be integrated in a possible prize ceremony/award),
• Participants (also as a representative of a group) must send a completed and signed
  entry form as an attachment to the e-mail address provided,
  participation is not possible without registration
• The organisers’ decision is final. There is no recourse to legal action.

Closing date for entries: 31 July 2015

We recommend uploading works to the database at least four days before the closing date and mailing the written entry form (PDF) in good time.